Digital Media SpecialistDate: Jun 6, 2024Location:Schenectady, NY, US, 12308Company: Northeast Shared ServicesSalary: $62,684.00- $97,159.00SUMMARYResponsible for managing the email marketing and website content channels for the Operating Companies for Northeast Shared Services, as well as the creative ownership of both the content/ecommerce ‘sides’ of the operating company’s website. This position is also responsible for overseeing, facilitating/taking part in the digital design function of the digital department, specific to each operating company of Northeast Shared Services, as a hybrid marketer-designer role unique to all other roles on the team. This will require collaboration with the team’s sister Advertising department, for creative development/direction, photo/video shoot assistance, and more.ESSENTIAL DUTIES AND RESPONSIBILITIES
CMS site management, content & functionality optimization, content building/editing, page wireframing & drafting, site updating & troubleshooting
Interfacing/liaising with site development partner (Webstop)
Shopping site (ecommerce) co-management with ecommerce team: Content & functionality optimization, content building/editing, interfacing with NSS ecommerce team
Local listings content management, in collaboration with Digital Marketing Coordinator
Store content page planning/development
SEO: planning/development, content optimization cycle planning
Digital performance reporting & analytics
Liaising with Digital Strategy & Measurement consulting agency Email Marketing
Email marketing program management: Campaign planning, content calendar maintenance, optimization
Journeys, automations & personalization: functionality development, testing & optimization
Performance reporting, audience segmentation & churn maintenance, platform troubleshooting, design coordination with Graphic Designer
Liaising with CRM/email marketing trade partner - Digital Design & Creative Direction
Creative development of digital/ecommerce elements, video/animation design
Collaboration with/directing work of Graphic Designer (NSS Advertising team)
Resource allocation in collaboration with NSS Advertising team, photography/artwork sourcing
Creative optimization & best-practice review
Liaising with branding agency (FARM) through NSS Advertising team
MINIMUM QUALIFICATIONS
Must have a Valid Driver’s License
Must be 21 years of age
Must submit to DL Monitoring
Satisfactory performance reviews.
Strong communication skills.
Ability to manage others and demonstrate follow-through to achieve desired results and objectives.
EDUCATION AND EXPERIENCE
Bachelor's Degree.
2-3 years of related experience.
PHYSICAL REQUIREMENTSOTHER PHYSICAL REQUIREMENTSEQUIPMENT USEDPrice Chopper/ Market 32 and Northeast Shared Services does not discriminate against individuals on the basis of race, color, national origin, religion, sex, affection or sexual orientation, disability, age, marital status, liability for military service, status as a veteran, gender identity or expression, genetic information, pregnancy, and any other characteristic protected by applicable federal, state, or local laws.Should your hours and availability better fit the needs of another store or desired shift, we may consider your application for another location or shift.We may also keep your information on file for further review should the location or hours not be a fit for either the store or your stated availability.The disclosed compensation range for this position is applicable within the state the position resides. The actual base pay offered will consider internal equity and may also vary depending on the candidate’s job-related knowledge, skills, and experience among other factors. The compensation range is one component of Price Chopper/Market 32 and Northeast Shared Services’ total compensation and benefits package, which includes, 401(k), 401(k) match, paid time off, comprehensive health benefits, and more.Nearest Major Market: Albany